I just finished a great book called Evil Plans by author Hugh MacLeod that I recommend reading if you’re interested in creating your own brand and starting on your own journey. In the book, Hugh talks about the concept of cheap, accessible, global media that is available to us. He’s referring to the internet and tools like blogging that allow regular folk to begin publishing content. In the same book, Hugh also talks about Global Microbrands and the concept of reaching out to audiences across the world.
My good friend Derek Martin let me guest post on his blog recently. If you’re looking for a high level introduction to Twitter then I suggest you head over to his blog and check out my post: Twitter, What is it Good For?.
This post might seem counter intuitive to a lot of search engine marketing experts. But I want you to consider the quality aspect of search engine results. I was reminded of this issue when I first saw a clever Microsoft Bing commercial on ‘search overload’. It’s a brilliant ad which makes people question the quality of their current search engine, in most cases Google.
I want to talk to you about the concept of consistency. While working with many of my clients as a consultant it’s usually easy to get them excited about starting a blog. Many of them clearly understand the benefits of creating a blog such as thought leadership, search engine improvement and brand awareness. Many of them get super excited to get started and I usually share their passion. But then something unexpected happens.