Easy, Cheap, Global Media

On February 26, 2011, in Blogging, Branding, by Zaid Rasid

I just finished a great book called Evil Plans by author Hugh MacLeod that I recommend reading if you’re interested in creating your own brand and starting on your own journey. In the book, Hugh talks about the concept of cheap, accessible, global media that is available to us. He’s referring to the internet and tools like blogging that allow regular folk to begin publishing content. In the same book, Hugh also talks about Global Microbrands and the concept of reaching out to audiences across the world.

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The Justin Bieber Phenomenon

On February 22, 2011, in Social Media, by Zaid Rasid

I might lose some serious street cred admitting that I went to the opening of the Justin Bieber biopic Never Say Never. But I vaguely remember watching the press junket for this movie and being surprised that there were sceptic journalists who were admitting to enjoying the movie. So it had me curious. I set aside my preconceptions and my lack of interest for the bubblegum pop genre that is Justin Bieber and I decided to go see it.


Twitter, a primer

On February 18, 2011, in Twitter, by Zaid Rasid

My good friend Derek Martin let me guest post on his blog recently. If you’re looking for a high level introduction to Twitter then I suggest you head over to his blog and check out my post: Twitter, What is it Good For?.


Why you don’t have to rank first in the search engines

On February 10, 2011, in SEO, by Zaid Rasid

This post might seem counter intuitive to a lot of search engine marketing experts. But I want you to consider the quality aspect of search engine results. I was reminded of this issue when I first saw a clever Microsoft Bing commercial on ‘search overload’. It’s a brilliant ad which makes people question the quality of their current search engine, in most cases Google.


The People vs the CRTC

On February 3, 2011, in Social Media, by Zaid Rasid

Again, my aim is to not be political on this blog but it would be remiss to not mention another major political decision that has been impacted by Social Media. The CRTC or the Canadian Radio-television Telecommunications Commission is an independent public organization that regulates and supervises the Canadian broadcasting and telecommunications systems. Recently the CRTC has been involved in advocating usage-based internet metering legislation which allows telecommunication companies to charge a fee to any user who exceeds internet bandwidth limits. This proposed legislation has created a lot of controversy


Social Media Revolution

On February 2, 2011, in Social Media, by Zaid Rasid

Prior to starting this blog I created a short video called Social Media Revolution. I used my Macbook air and put together a small production that was a parody of one of the Apple commercials (I am a big Mac fan). I realized that I didn’t have the proper copyrights to upload this video to Youtube so it remains on my computer. You’ll have to contact me directly to see it. The main premise of the video emphasized the power of social media and the recent changes in the way we communicate with each other.

Little did I know, that across the globe an actual Revolution was about to take place.


52 in 52- the concept of consistency

On February 1, 2011, in Blogging, by Zaid Rasid

I want to talk to you about the concept of consistency. While working with many of my clients as a consultant it’s usually easy to get them excited about starting a blog. Many of them clearly understand the benefits of creating a blog such as thought leadership, search engine improvement and brand awareness. Many of them get super excited to get started and I usually share their passion. But then something unexpected happens.


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