The Two and a Half Men saga has turned ugly to say the least. For me it’s disappointing as I’m a huge fan of the show and of Charlie Sheen. I try my best not to judge someone based on information from a third party and I even apply that to celebrities.

But a recent example of a shift in communication has changed the way we are making our judgements. If you haven’t heard, during the turmoil of the whole Charlie Sheen drama, Charlie put together a Social Media strategy and decided to interact with his fans directly. Celebrities have been engaging with their fans on Twitter for a while, but the difference here is that for the first time, we’ve been presented with an alternative perspective. This time, straight from the horse’s mouth.