Twitter pitfalls in social media strategy that you shouldn’t fall into

On March 22, 2013, in Twitter, by Zaid Rasid

The use of Twitter as a social media platform for promoting brands and business is nothing new. A range of brands use Twitter to engage prospective customers and clients. The idea is to connect the target audience by using distinct strategies. Twitter is also being used by celebrities to connect with their fans. This is of multiple use to the celebrities as they not only promote their upcoming products through this strategy but also manage to keep themselves in the limelight.

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Become More Efficient with Twitter: Top Ways

On January 31, 2013, in Twitter, by Zaid Rasid

Twitter is an amazing micro-blogging service used to connect with friends, family and to the outside world. Here you can discuss your views on a topic so that your friends and other people can read and tweet on them.


The Top 7 Twitter Imperatives for Bloggers

On December 7, 2012, in Twitter, by Zaid Rasid

The following is a guest post: A number of bloggers, who have the habit of working with 400-600 words blog posts, find dropping down their messages to 140 characters over Twitter very challenging. Twitter is considered as a minefield and even a trivial error could damage your online reputation before your readers or followers. Hence [...]


Occupy Twitter

On November 9, 2011, in New Media, Twitter, by Zaid Rasid

I wrote a post earlier on my blog about the rare possibility that the government could shut down the internet. In the nature of that statement, I have understood that it might seem absurd to even contemplate such a thing happening, over here, in the free west. But that post was spurred on by the movement that was happening in Tiran and Lybia.


What has Google+ become?

On September 19, 2011, in Facebook, Social Media, Twitter, Uncategorized, by Zaid Rasid

More and more Google+ is turning into a smorgasbord of some sort of social media contraption. For many avid users of the platform, it has become a mecca and a safe haven from the likes of Facebook and Twitter. To the chagrin of the hardcore Google+ users, this platform is suppose to go head to head with Facebook, but it is failing in that quest. Let’s face it, the point of the launch of Google+ is to become the prevailing social media platform. To think otherwise is to believe that Google would release a platform to tailor to only a few interested members. And so far, that is what it has become.


The Charlie Sheen Dynamic

On March 10, 2011, in Branding, Social Media, Twitter, by Zaid Rasid

The Two and a Half Men saga has turned ugly to say the least. For me it’s disappointing as I’m a huge fan of the show and of Charlie Sheen. I try my best not to judge someone based on information from a third party and I even apply that to celebrities.

But a recent example of a shift in communication has changed the way we are making our judgements. If you haven’t heard, during the turmoil of the whole Charlie Sheen drama, Charlie put together a Social Media strategy and decided to interact with his fans directly. Celebrities have been engaging with their fans on Twitter for a while, but the difference here is that for the first time, we’ve been presented with an alternative perspective. This time, straight from the horse’s mouth.


Twitter, a primer

On February 18, 2011, in Twitter, by Zaid Rasid

My good friend Derek Martin let me guest post on his blog recently. If you’re looking for a high level introduction to Twitter then I suggest you head over to his blog and check out my post: Twitter, What is it Good For?.


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